Imagine turning your Slurpee run into an immersive audio advertising experience. That’s what 7-Eleven’s Gulp Radio is doing, expanding to become one of North America’s largest in-store audio networks. Already in over 4,000 stores, this platform uses localized, AI-powered messaging from retail media partner Qsic to engage 7-Eleven’s 13 million daily shoppers at the moment of purchase.
Here’s the kicker: stores equipped with Gulp Radio are seeing sales bumps of 5-9% on average. It’s like a secret weapon for brands looking to connect with convenience shoppers—who notoriously make fast, impulse-driven decisions. By tapping into first-party data, advertisers can reach the right audience at peak times, delivering not just ads but measurable sales results.
This strategy underscores a growing trend in retail media: leveraging in-store experiences as revenue-driving touchpoints. For marketers, it’s an exciting sandbox for experimentation and consumer connection.
So next time you’re grabbing a Big Bite, you might just be part of the next big advertising success story.