Best Buy has transformed its stores into hubs for the latest technology with the launch of Copilot+PCs, Microsoft’s cutting-edge AI-powered laptops. Available at over 1,000 Best Buy locations across North America, these devices promise to redefine computing with features like image generation, live-caption language translation, and AI-enhanced video calls.
A Hands-On AI Experience
The in-store experience is at the heart of the campaign. Shoppers can interact directly with the new technology, guided by Best Buy’s knowledgeable staff. More than 30,000 associates have undergone specialized training to explain and demo the capabilities of Copilot+PCs, while over 1,000 Geek Squad agents have honed a new AI skillset to showcase live demonstrations in hundreds of stores.
“We’ve collaborated with Microsoft to ensure these devices meet the needs of our customers,” said Jason Bonfig, Senior Executive Vice President of Customer Offerings and Fulfillment at Best Buy. “Our in-store teams are ready to bring this technology to life like never before.”
Beyond the Store: A Multichannel Campaign
The launch goes far beyond the sales floor. Leveraging its digital footprint, Best Buy Ads has employed targeted media strategies like paid search and sponsored product placements to drive awareness and traffic to stores. Exclusive partnerships with Microsoft give Best Buy a unique edge, offering about 40% of the Copilot+PC lineup as the retailer’s exclusive products.
Shaping the Future of Retail Tech
This launch underscores Best Buy’s commitment to making advanced technology accessible and understandable for all. By combining immersive in-store experiences with robust advertising strategies, the company aims to position itself as the ultimate destination for the latest in consumer electronics.
For tech enthusiasts and everyday shoppers alike, Best Buy is setting the stage for AI-powered computing to become a mainstream reality.